Las Ventanas
With the large influx of retirees relocating to Southern Nevada, Las Vegas has become a haven of transplants from across the United States who desire a temperate climate, affordable housing, reduced cost of living, and less traffic and big city congestion.
Enter Las Ventanas at Summerlin, a HumanGood community that offers a continuing care retirement living center for seniors. They received a fair share of the market until the recession of 2008, which forced them to reposition themselves to their customers and their community.
Deliverables
- Public Relations
- Event Planning
Shift the message. Shift the strategy.
Our goal was to reposition Las Ventanas as more than just another residential senior center, but as a community built around the preservation and care of life. Focusing on their onsite health care facilities, we created a series of campaigns that strategically focused on active, high-end residential living for those over 62 years old, vs. “seniors.”
By shifting the messaging of Las Ventanas to a more life plan community, we gave potential residents confidence in the security and assurance that four main levels of care (independent living, assisted living, memory care and 24/7 nursing) were all under-one-roof.
By hyper-targeting an age-appropriate audience in communities such as Sun City Summerlin, Sun City Anthem and refocusing on HHI of $150k+, we helped generate sales leads and convert potential residents through strategic, sales-focused marketing.
Multichannel Plan
We developed a program that blended different tactics to achieve success. As tour visits were a key driver, we created a new website portal for “tour appointments.”
We conducted a series of Lunch & Learns in targeted neighborhoods at golf community club houses and enacted a lecture series to draw in potential new customers with intellectual life-long-learning topics.
We also launched new collateral and new “Day in the Life of Las Ventanas” video, and provided public relations and social media oversight.
Las Ventanas’ Ronald Reagan Memory Support Suites aid those living with dementia.
Las Ventanas at Summerlin has opened the Ronald Reagan Memory Support Suites, a separate area specifically for those who are facing Alzheimer’s and other dementia diseases and can no longer care for themselves…
The senior facility already offered assisted living units for those residents who become less active due to aging, so this was a logical step, facility officials said.
The Reagan Suites area was formerly eight existing homes at the not-for-profit continuing care community at 1041 W. Charleston Blvd.
Las Ventanas Celebrates Grand Opening of Ronald Reagan Memory Support Suites
Las Ventanas at Summerlin, a continuing care active adult community, unveiled the Ronald Reagan Memory Support Suites on Monday with a grand opening celebration and ribbon-cutting.
The Ronald Reagan Memory Support Suites represents the fourth level of care at Las Ventanas, in addition to independent living, assisted living and skilled nursing. It is the only not-for-profit memory support community in Las Vegas, serving individuals with Alzheimer’s and other forms of dementia.
New memory care community set to open in Summerlin
A new memory care community is opening this week in Summerlin to help those with Alzheimer’s and dementia.
The Ronald Reagan Memory Support Suites are located at 10401 West Charleston Boulevard, on the corner of Charleston and Town Center Drive, and officially open on Monday.
Results
This multichannel program resulted an increase of 25% YOY in both lead generation and residential sign-up – both key performance indicators measured by Las Ventanas at Summerlin.